Council launch 'Proud to Make a Difference' campaign

Beginning this month the City of York council is spotlighting frontline services provided by the council in its “Proud to Make a Difference” campaign.

The campaign begins this month, with a focus on waste and recycling services, and fleet maintenance; and will continue on the rest of the year to cover service areas including community work, city safety, and children’s and adults’ social care.

To put the council’s many roles into perspective, last year it dealt with over 300,000 queries, with more residents and customers using the council’s website for information and last year alone, there were 21 million views on the council website pages. CYC undertook over five million waste collections and filled 6,000 potholes. With the use of online reporting ( for matters such as lighting, street cleaning, waste collection, roads and pavement issues, in addition to the Do It Online (  service , residents can interact 24/7 with council services.

Cllr Ian Gillies, Leader of the Council said: “The Proud to Make a Difference campaign carries a simple and powerful message, from those who serve our city. We want to show the public some of the many faces of the council and the huge variety of roles and services they provide us with.

“Our teams work hard to look after this city and so much of it goes unseen – it’s a great chance to uncover stories of those individuals working on the frontline.”                                                                                

The Proud to Make a Difference campaign will showcase the many day-to-day tasks carried out by the people behind these frontline services. Over the coming months the council will be showcasing photography, videos and case studies from a broad range of frontline services.